Affiliations & Memberships

Professional Experience

Sr. Manager of Marketing & Special Events (Center for Nonprofit Management)

Jan 2020 - Nov 2023

    • Lead CNM's marketing and communication strategies related to member engagement, media relations, branding, advocacy, community/partner events, and promotion of CNM programs and services

    • Support fundraising efforts, including developing sponsorship benefits packages and cultivating diverse funding sources

    • Direct all CNM special events, including Salute to Excellence, CEO and YNP networking groups, and community town halls

    • Established, tracked, and maintained strong media relations, leading to a 37% increase in press features and media exposure for CNM program initiatives throughout 2022 and 2023

    • Developed and executed a comprehensive email marketing storytelling campaign, increasing open rates by 15%

    • Oversaw 25+ annual nonprofit networking events, hosting more than 3,000 attendees

    • Redesigned our social media strategy, producing a 696% increase in social posts, yielding a 22.7% increase in follower engagement and a 22,000% increase in LinkedIn engagement

    • Optimized website pages with relevant keywords and improved formatting and readability, decreasing bounce rate from 62% to 34%

    • Wrote and directed a series of YouTube videos that reached 10,000+ in total view

Photo collage of Kathryn Swanton at prominent Wyndham events

Marketing Supervisor (Wyndham Destinations)

May 2016 - June 2019

    • Ensure the success of our marketing team in meeting the monthly and yearly target budgets set by our corporate office

    • Create innovative and engaging training materials to support employee growth and increase their closing percentages

    • Review our existing community marketing channels and develop opportunities to engage new customers

    • Represent our department at job fairs, conferences, and workshops

    • Set TN record for sales growth of $40 million by generating 10,000 new marketing leads

    • Cut overhead by 13% - saving $125K annually through comprehensive cost-saving initiatives

    • Redesigned new hire onboarding and training to engage and retain entry-level marketers

    • Developed innovative processes to establish new marketing channels – resulting in 9% growth

Sales Executive (Wyndham Destinations)

Aug 2013 - May 2016

Photo collage of Kathryn Swanton at prominent Wyndham events
    • Managed all sales development components, including prospecting, qualifying active buying interest, identifying critical decision makers, personalized presentations, sales proposals, and preparing real estate purchase contracts

    • Maintain relationships with my owners, providing excellent customer service and opportunities for future upgrades

    • Attended resort and hospitality conferences and conventions to grow product knowledge

    • Created a 6% growth in personal sales by implementing referral pipeline incentives

    • Four-time "Circle of Champions" quarterly winner for achieving top sales conversion leads

Executive Assistant (Laser Cosmetic Services)

Nov 2011 - Mar 2013

Photo collage of Kathryn at Laser Cosmetics Events
    • Responsible for overseeing and managing the day-to-day operations of the business

    • Assisted in the implementation of a new electronic medical records system, ensuring seamless integration and compliance with data security regulations

    • Managed appointment calendars, product orders, inventory, staff calendars and vacation allocation, payroll and tip allocation, HIPPA compliance, ongoing training, planning special events, website and social media management, and all customer communications

    • Assisted in launching a new customer loyalty program, resulting in a 30% increase in repeat business and fostering 200 new long-term client relationships

    • Spearheaded the development and maintenance of the spa's social media platforms, growing their online following by 40% and enhancing brand visibility and engagement

    • Facilitated staff training programs and workshops to improve customer service skills and increase employee satisfaction, leading to a 15% rise in customer satisfaction ratings

Photo collage of Kathryn at Timeless Therapeutic Spa Events

Administrative Assistant (Timeless Therapeutic Day Spa)

Feb 2010 - Apr 2012

    • Oversee the scheduling of therapists and technician appointments and manage their customer database

    • Provided marketing support, generating and updating website content regarding promotions, business development, and special events

    • Processed sales, returns, shipping memos, and invoices, and issuing gift certificates

    • Prepared and presented financial reports to the executive team, assisting in budget planning and cost analysis to support informed decision-making

    • Implemented a comprehensive inventory management system, reducing supply costs by 10% and ensuring seamless availability of products and equipment for the spa's operations

    • Streamlined administrative processes and scheduling for the office manager, resulting in improved efficiency and time savings of 15% for executive tasks

Education:

University of Michigan Online (EdX)  · Nov 2019  · Community Engagement & Development Certificate

Boston University Online (EdX) · Sept 2019  · Digital Project Management Micromasters Certificate

Dale Carnegie of Middle Tennessee · April 2018 - Aug 2018  · Effective Leadership and Human Relations Certificate

University of Leeds Business School  · Leeds, UK · Sept 2008 - Dec 2009  · Master of Science (MSc): International Marketing Management

Université Rennes II · Rennes, France · Jan 2005 - Jun 2005  · Study abroad ESPEME French Language program

Nazareth College of Rochester · Rochester, NY · Aug 2003 - May 2007   · Bachelor of Science (BS): Business Administration

Volunteer & Community Engagement:

Impact 100 ·  Grants Committee · 6/2023 - Present

TEDx Nashville · Marketing Committee ·  4/2023 - Present

Gates Historical Society ·  Social Media Volunteer Manager ·  5/2020 - Present

American Marketing Association  ·  Nashville, TN  · Fundraising Volunteer · 10/2019 – Present

University of Leeds Alumni Network  · Nashville, TN · Student eMentor  · 6/2019 – Present

All Within My Hands Foundation  ·  Nashville, TN  · Community Volunteer  · 8/2018 – Present          

Greater Nashville Regional Council · Nashville, TN · Communications Volunteer  · 5/2020 - 2/2021

Hands On Nashville  ·  Nashville, TN  ·  Social Media Volunteer ·  2/2020 – 2/2021

Nazareth College Partners for Learning  · Rochester, NY  ·  Student-Teacher  · 8/2005 – 5/2006

The Salvation Army – Project Redirect  · Rochester, NY · Special Programs ·  8/2005 – 11/2005

Affiliations & Memberships:

  • Tennessee Nonprofit Network

  • American Marketing Association

  • Chamber of Commerce

  • Arts & Business Council of Nashville

  • Alliance for Better Nonprofits

  • National Council of Nonprofits

  • Nonprofit Technology Enterprise Network

  • Cable Nashville

  • The Table

  • Impact 100

Awards:

  • Chamber of Commerce Nashville Emerging Leaders Finalist - Marketing Category (2024)

  • Nashville Cable Rising Star Award Finalist (2023)

  • Nashville Business Journal Leader in Diversity Honoree (2023)

  • Nashville Cable Power of Inclusion Award Winner (2023)